Rin vs Tide Essay Example for Free

Rin vs Tide Essay In the first move of its kind by HUL, homecare brand Rin has openly taken on rival P6s Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV and ads on radio. The current high profile aggressive stand of Rin has a background story. There was a proxy war going on between Rin and Tide since December 2009. In order to retain its market share, in December PG introduced a low-cost detergent, Tide Natural, claiming in its ads that it provided whiteness with special fragrance. The product was positioned against HI-ILs Rin and Wheel. Tide Naturals was priced significantly ower to the Rin. Tide Naturals was launched at Rs 50 per Kg , Rs 10 for 200 gms and Rs 20 for400 gms. Rin was priced at Rs 70 per Kg at that time. The reduced price of the Tide variant was an immediate threat to Rin. Since Tide already has an established brand equity, Rin was bound to face the heat. Although HUL had another low priced brand Wheel priced at Rs 32/Kg, Tide was not in the same category of Wheel. Rin had to cut the price to resist the market share erosion. HUL was facing a steady erosion in the market share in most of the categories. In the detergent category itself, he brand faced a market share fall of 2. 5% in December 2009. With P;G starting a price war, HUL had to react and it did by cutting the price of Rin by 30% to Rs 50 per Kg. HUL also reacted to the Tide Naturals price war in a Guerrilla Marketing way. It took PG to the court regarding the Tide Naturals advertisement. The contention was that Tide Naturals was giving the impression to the consumers that it contained natural ingredients like Sandal. The court ordered P;G to modify the campaign and While P;G opened a war in the price front, HUL retaliated by opening two war fronts. One was the direct comparative ad and other through the court order asking P;G to modify Tide Naturals Ad and to admit that Tide Naturals is not Natural. So we can that HUL retaliated with an aggressive two-pronged strategy. * First, it challenged Tides claim of whiteness with special fragrance in the Chennai High Court, which passed an order on 25 February 2010 (CS 189/2010), directing PG to modify the advertisement since it was not really able to substantiate the claim of whiteness with special fragrance. The court has granted an injunction and directed PG to respond within three weeks. Three days later on 28 February, HUL launched an aggressive TV campaign aired during prime time It was Rin which won the Round 1 of this war. It generated enough Buzz about the brand with all the media talking about the campaign. Rin was also able to neutralize the aggression of PG to certain extent. Tide chose not to respond because further fuel to the fight can highlight the fact that Tide Naturals does not contain any Natural Ingredients which may negatively affect the brands standing in the consumers mind. So it is better to play the role of a poor victim at this point of time. PG can celebrate because of the free advertisement it got for Tide Naturals because of the comparative ad of Rin. Although Indian marketing world have seen lot of comparative ads, the Rin Vs Tide is a rare case of direct comparative ad where the brand has taken the competitor brands name and challenging it head on. That is the main reason behind the media noise about the campaign. PG India always was a laid back competitor in the FMCG market. Despite having the product portfolio and market strength, it never realized its potential. The company was happy with their minuscule market share in the various categories in the FMCG usiness. For television viewers, it was hard to miss the now infamous Rin commercial, which was unleashed on Indian television screens on Thursday (February 25, 2010). Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels, in an effort to deliver maximum impact over the long weekend. The ad shows two mothers waiting at a bus stop for their children, who are returning from school. They spot each others shopping baskets one womans basket sports a packet of Rin, while the other has purchased Tide Naturals. The Tide lady looks proudly at her purchase and brags about Tides khushboo aur safedi bhi offering When the school bus rounds the corner and drops off the two children, the Tide ladys boy is wearing a visibly dull shirt, while behind him emerges a boy clad in a spotless white shirt, who runs past the shocked Tide lady, over to his Rin mother. To make things cheekier, the boy asks his mother, Aunty chaunk kyun gayi? (Why is aunty so shocked? ), where the word chaunk could easily be a reference to Tides punch line, Chaunk gaye? The voiceover concludes that Rin is behtar or superior to Tide, when it comes to whiteness, and at a chaunkane wala price of Rs 25, at that. A super, Issued in the interest of Rin users, completes the commercial. Comparative advertising is, quite obviously, not a new phenomenon by any standards. Every other brand has dabbled with it at some point, while it is almost formulaic for some categories. However, to make comparisons with competition involves discretion in execution, such as air-brushing or pixelating a competitors brand name/pack shot, and most definitely, keeping away from referring to rival brand names. With this ad, however, Rin seems to have broken every rule in the book. But what may seem like a publicity stunt to some, is, in all probability, a well-thought out strategy on the part of Rins makers, Hindustan Unilever (HUL). There are two debatable issues in this advertisement: * The advertisement clearly shows a packet of Tide Naturals, which has green packaging and is a cheaper extension of Tide, which orange packaging) whereas the woman in the commercial says Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide)- Does this amount to misleading the public as per the Indian Law? At the end of the advertisement, a line is displayed on the bottom stating hat this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories and Schematic representation of superior whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab .

Medical Advances Essay -- Essays Papers

Medical Advances Besides the computer revolution, medical advances have caused tension between faith and reason. The medical advances of the Twentieth Century have many beneficial effects for humanity. Diseases that used to be dangerous or life threatening, like mumps, measles, and whooping cough, are no longer worries in todays medical world. Tetanus, typhoid, and the bubonic plaque can now be treated with antibiotics or other medicines. Vaccines, especially the polio vaccine, freed many people from the effects of a disease. Advances in heart surgery and organ transplants have saved many lives. Anesthetics and painkillers have been made to reduce or eliminate pain during surgery or a painful disease. Advances in cancer and AIDS have also been made, although many of the details of these diseases are yet to be learned. Another area of medical advancement is genetic engineering. Genetic engineering will detect and possibly stop diseases before birth. Many diseases are associated with specific genes that can be checked for disease and replaced if dysfunctional. Genetic testing has already revealed genetic mutations that cause hypertension, heart disease, diabetes, osteoporosis, colon cancer, polycystic kidney disease, Alzheimers disease, and others. (5) Replacing missing, altered, inactive, or dysfunctional genes will prevent diseases or even death. Also, progression of a disease can be monitored, and proactive measures against recurrence and relapse of the disease can be made. Molecular medicine in genetics will also improve the design and testing of new drugs. Cloning is another new medical advance that allows for many great possibilites. Exact organ matches for organ transplants could be made through cloning. Animal... ...e" specific traits in people could lead to the "creating" of a specific person, also known as cloning. Although the ability to create people could mean Mother Teresa could be re-created or cloned, this ability also means Hitler could be re-created or cloned. The effects of this power depend upon whose hands the power is in. So, who has the power to play God? This question needs to be answered to decide if many of the latest medical advances are justifiable. Obviously, only God can have the power to be God. Only He truly understands peopleà ­s purpose on earth since He put them there. Court cases and congressional actions are taking place to decide how the United States stands on the ethics of medical procedures. Humans have been working hard to find medical techniques to save life and now all this progress is being reverted, especially through abortions and euthanasia.

Garden of Eden and Utopia Essay

Everyone has an ideal world in which they’d want to live in. Of course no one wants to live in a place in which there is violence, cruelty, bad energy etc. But, for some, in order to achieve their ideal perfection of a utopia; they must do anything in their power to get close to what they have envisioned there ideal place would be like. Sure, some may say there is no such thing as perfection, others think otherwise. With variety of opinions whether a utopia can exist there many conflicts too many opinions and believes. Filmed by the director Guillermo Del Toro â€Å"Pan’s Labyrinth, section of Walden by Henry Thoreau and Genesis three, shows how dystopia is introduced as the story goes along. Because so many want to achieve utopia, many believe that the idea of having a perfect society does not exist and eventually will turn into chaos. In the movie Pan’s Labyrinth, the idea of a perfect utopia was displayed by one, going back to the years after the Spanish Civil War, in which â€Å"La guerilla† (the rebels) tries to fight the military of Spain. The purpose for the rebels to fight off the Regime was to oppose to the new government that wanted to control and create a New Spain. These rebels were not happy since they had different believes that the new government was strongly to oppose which was equality. Because both were displeased a war broke out and Spain was in war with itself. Both sides thought society could be run better if things either changed or stood the same. Having a war was a step of creating a utopia, but created a dystopia at the same time, for the simple fact that it created so much chaos and violence. There were many death, even, injured men who fought for their believes. Two, El Capitan Vidal who controls Spain’s military believes that fighting, things will go your way, he believes that they will give up due to the fact the rebels do not have enough food, armor nor enough men to win the battle. However not only does he have to deal with these rebels trying to win this battle but he also has to deal with his impregnated wife Carmen along with her daughter Ofelia. Ofelia being a young child with such a big imagination notices the domination that her new â€Å"stepdad† has towards her mom and she cannot do anything but obey. As the movie progresses, you could imagine how Ofelia dos not feel the love from her mother due to a delicate pregnancy and her stepdad that cannot stand her at all. There is no utopia here but a dystopia in Ofelia’s world and it is understandable in her eyes to realize that she lives in tough times but need the care and love from both adults. Every child desires to love and to be loved back, you don’t want to feel as if people don’t care nor bother to appreciate you for the smallest things, but for Ofelia is different. Because of the lack of care she receives in the real world, she relies on her fairytale stories not to just comfort her but to let he explore the magical place in which she wants to go and call home. Since the Captain is more eager and cares more about changing Spain he forgets his family and puts them to the side. As the movie almost gets to the end, the Captain seemed to start losing control of what he had once had control of. Though he showed strength and devotion towards his country many of â€Å"his† people were spy’s for the rebel and worked for him. At the end of the movie, El Capitan Vidal is surrounded by the rebellions after killing Ofelia inside the labyrinth and he now realizes his troops and himself were defenseless and rounded up. After trying to make all these changes to Spain and putting so much effort in trying to defeat the rebellions, his idea of perfection collapses in a matter of minutes To create a utopia you must obey and never question nor answer back. According to Genesis three, God created man and woman already who he called Adam and Eve. These two first humans were in the Garden of Eden and God had clearly told them â€Å"You shall not eat of every tree of the garden? † So they obeyed and did what God told them what to do. Adam and Eve were just humans who thought everything was roses and ponies, their world was perfect; no harm, they ruled the earth. God to them was someone to look up too so they did what he told them to do. However, everything changed when one of the animals God created deceived Eve to eat an apple from the Garden of Eve. At the end she ate this apple and convinced Adam to eat; all of a sudden both gain so much knowledge and realize there both nude. They knew they disobeyed God, they knew that something was going to happen and it actually did. God punished both Adam and Eve severely and it’s obvious that God reprimanded both for not obeying, God obviously started setting rules and he didn’t like the simple fact they didn’t go by one rule he expected them to follow. A place where everything was supposed to be unlimited to both became a nightmare when both went against God’s will. Nothing turned out to be perfect. Deciding to live in the woods and leave everything back is very hard to do, but it can be done. In the section of Walden, Thoreau decides to live in the woods because he has realized that he has not lived his life. Most people would think that he is insane for wanting to live in the woods and leave everything behind him just to explore Mother Nature. People would love to live in rural areas, but Thoreau decides that he will want to live here because it is a choice he made. Usually society would think this is wrong, just because it’s thought to be game but then Thoreau seems like he doesn’t care and wants to be able to explore. That is why he is telling the reader the reason why he is doing this. In conclusion trying to reach utopia means doing so much that can lead to destruction, even lives destroyed. To reach perfection is like reaching something impossible, and when you try to reach hard there rare chances of getting to it or reaching it. Chaos and an imperfection society is what we live in now, and no one has a full vision of what a utopia should be. Different mentalities, different livings, its hard as a society even a nation to decide what’s right and wrong.

The Achievements Of Andrew Jackson And The Jacksonian...

Andrew Jackson was the seventh president of the United States; he was the first â€Å"people’s president†. Jackson has had many accomplishments throughout his lifetime: he won the battle of New Orleans, he compromised and stopped South Carolina from seceding, and he got Florida from Spain. Though he has many accomplishments, Jackson also had had his downsides: he used the spoil system, he didn’t renew the national bank and he told lies about his component, John Quincy Adams, during the Election of 1824. Although, Andrew Jackson did many undemocratic things, Andrew Jackson was still very much democratic because he set the foundation of democracy, he changed the political process and he was for the common man. There were many qualities Andrew†¦show more content†¦This is significant because it shows that the people or common man are having more of a say in the government. Though he did have these qualities, Andrew Jackson also had qualities that did not qualify him as a democratic. One of these qualities was that he owned slaves. In 1829, Jackson’s slave holdings were about ninety and they increased to almost 150 by mid 1830s (D15). Democracy stands for equality for all, but him having slaves contradicts him being a democrat. Jackson only believed that all white males should vote (OI); he did not believe women nor blacks should vote. This is significant because it shows that Jackson was not all about equality like a democratic would be. Another quality he possessed was that he used the spoil system. The spoil system is when a political party candidate gives government jobs to friends and supporters for helping him win the presidential election (OI). This was a problem because people of the opponent party were not getting the jobs they deserve, while people who are unqualified or have a bad record are getting those jobs. An example would be when Jackson appointed Samuel Swartwout as the collector of the Port of New York. 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